– How has affiliate marketing changed over the years in your experience Raphaël?
Over the years affiliate marketing has proven itself a viable customer acquisition channel, however the affiliate marketing industry had quite humble beginnings. In fact, the concept of affiliate marketing existed long before the internet was around. If you think about it, any referral program in which the referrer receives a commission for driving new business, is an example of affiliate or performance-based marketing. The internet simply revolutionised the industry. In its early digital era, affiliate marketing was mostly associated with retail corporations. Amazon was one of the first companies to launch its partner program in 1996 and by 1998 the first two affiliate networks emerged. So we are talking about an immense industry built in a very short time span. In fact, by 2012, in the UK, affiliate marketing represented 6% of the country’s online economy according to the national Internet Advertising Bureau. During the early years of affiliation, there were a lot of issues; many brands with affiliate programs couldn’t determine if their affiliate traffic was incrementally lifting sales for example and affiliate remunerations were not very competitive or transparent. Today, the picture has changed dramatically and affiliate programs now offer more value than ever before, especially when it comes to the forex trading industry.

– How would you describe the current situation in the forex / CFD affiliate marketing industry?
The forex affiliation has evolved into a highly dynamic industry with immense potential. Forex affiliate marketing is now considered a vital part of the marketing strategy of forex brokers. In the last few years, the forex affiliate industry has become highly competitive, with brokers offering great rewards, high remuneration, advanced tools and dedicated support to their partners. Brokers today invest heavily in affiliation; in fact the broker-partner relationship has changed drastically in the last decade as both parties have become more demanding of their partnership. Partners demand constant communication, better marketing and tracking tools and more competitive remuneration, while brokers expect high quality traffic and quality branding that presents their brokerage in a fair light.

– Which is the biggest forex affiliate marketing trend in 2018?
For me personally, 2018 was the most innovative and exciting year for forex affiliate marketing. To be honest, in all the years I’ve worked in affiliate marketing, there’s never a boring day, there’s always some new angle to explore, an exciting campaign, a bright idea or new approach, and of course, fresh, out of the box trends to be explored in the broader affiliation market. When it comes to 2018, we’ve seen some major shifts in the broader affiliation industry, brought upon primarily by millennials’ need to explore new concepts, traffic sources and channels. With the rise of self-publishing tools and social media marketing, the global population of affiliates has grown substantially. We’ve seen niche influencers entering the arena, along with crypto-trading educators and forex vloggers. These new types of forex affiliate marketers often have very targeted audiences, which helps drive warm leads to their brokers.

– What are some of the challenges that forex affiliates are facing today?
From a partner’s perspective, forex affiliate marketing comes with its own set of challenges. With the rise of social media, audiences have become savvier and more skeptical of traditional affiliate marketing methods. Trading audiences in particular now demand quality content with a strong, original voice. They want honest opinions and reviews of the brokers’ services and products. Above all else, audiences demand authentic interactions and authentic messaging. Moving into 2019, the affiliation industry will become even more competitive with brokers and affiliates having to work even harder to meet the demands of their audience and clients. As audiences get more tech savvy and demanding, affiliate marketers will have to find new innovative ways to promote their endorsed brokers.

– How does Tradenamic help its forex affiliate marketers?
At Tradenamic we make sure all our partners receive first rate support. Our Marketing and Affiliates teams align their efforts 100% with our partners and work closely together to achieve their common goals. We further maintain constant communication with our partners, offering regular updates on our latest marketing campaigns, branding efforts, best practices, regulatory changes and overall business strategy. What is more, we have established automated marketing funnels, based on each client’s current lifecycle stage, which has allowed us to optimise our partners’ conversion rates. In 2018, Tradenamic doubled its partner program budget and on boarded a great number of industry affiliates experts to offer high-level support. The launch of our brand new partners’ portal and blog also adds to our efforts to support our partners’ community.

– What does the future of forex affiliation look like?
I think it is now clear that forex Affiliate marketing has a very promising future, it has withstood the test of time and has managed to become an integral part of the overall marketing strategy of brokers on a global scale. The future for forex affiliate marketing is clearly very promising. Looking ahead to 2019, Tradenamic also plans to continue to invest in its partner programs and affiliate marketing with increased budget, bigger teams, more events and refined campaigns.

Forex or foreign exchange trading refers to the buying and selling of world currencies with CFDs with the intention of making a profit. CFDs essentially enable traders to speculate on the price movement of underlying financial assets which can include currency pairs like the EUR/USD or other types of assets including indices, shares, cryptocurrencies and commodities.

In order to be able to trade CFDs, a trader needs to have an understanding of the underlying financial assets and broader market, as well as be aware of the risks involved. In fact, around 80% of CFD traders lose money, which means that only 2 out of 10 have the knowledge and expertise necessary to profit from Forex trading. That being said, there are other ways to profit from the forex industry without having to be a broker or a market guru.

WHAT IS A FOREX AFFILIATE PROGRAM?

Most leading Forex brokers will offer forex affiliate programs for individuals with a strong online presence and a market-savvy audience. These forex affiliate programs will essentially reward you for introducing your traffic to their products and services, opening up the door to a possible second income stream.

HOW DOES IT WORK?

Forex affiliation works just like any other type of affiliation. You essentially refer your audience to a certain broker and then benefit from a commission on your referrals’ deposits or trading activity. If you have ever read a forex affiliate review, you probably know by now that there are 2 types of payouts: RevShare – lifetime commission for each lot traded by a client you referred and forex CPA.

There’s often the misconception that you need to have a website in order to become a forex affiliate affiliate or that the only way to generate forex traffic is by chatting on forums with other traders. Even though these methods undeniably work for some forex affiliates, there is a great number of ways to make money from forex affiliate programs.

HOW CAN I FIND FOREX TRAFFIC?

The truth of the matter is that without a decent following, you’ll struggle to refer anyone to the Forex broker. Not only does this mean you won’t be a particularly attractive partner for brokers, you also won’t be able to make much money as a Forex affiliate. The first thing you need to do is build a solid online following which also comes down to the quality of the content you produce. You need to post content regularly enough to keep people engaged with your site and/or with your social media profiles, not to mention to boost your rankings in search engines like Google.

Think carefully about the topics people interested in forex trading would want to hear about and focus on the problems they want resolved. Pay close attention to your SEO to encourage inbound traffic to your site or blog, and plug your articles extensively through social media channels.

WHAT CHANNELS DO I USE?

As a forex affiliate marketer understanding your audience and what they are looking for can help you better determine the channels through which to approach your traffic. There is a vast number of different traffic sources you can tap into.

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

LOOKING TO BECOME A FOREX AFFILIATE?

Explore the opportunities of partnering with a leading broker by visiting Tradenamic’ forex Partners’ Portal . Alternatively, you may choose to complete our Affiliate Registration form directly. One of our Business Developers will contact you at a time of your convenience to strategise and create your own customised remuneration plan.

HERE’S HOW IT WORKS

Join our December 2019 Grand Affiliate Competition for a chance to earn cash prizes amounting to $85,000. The rules are simple, all you need to do is secure at least 50 new FTDs during the month of December and claim one of the top 3 places on our Leaderboard by generating the highest average closed trading volume from Dec 1st – Jan 15th. Keep in mind that your average closed trading volume needs to be at minimum $200,000 to qualify for a prize. If you have less than that, don’t worry, you can still win other prizes.

$20,000 PRIZE POOL

The winners will be the top 3 affiliates that have generated the highest average closed trading volume from Dec 1st – Jan 15th. The total prize pool is $85,000. The first prize is $50k, the 2nd is $25k and the 3rd is $10k. All prizes will be credited directly to partner accounts and will be fully withdrawable.

READY? SET… GO!

Our forex affiliate program contest has just started and you may already be eligible to join, so don’t miss out on this one-of-a-kind opportunity. Contact your Tradenamic support today to learn more about our December competition or start referring your traffic to Tradenamic today and see your Affiliate ID appear automatically on our Affiliate Competition Leaderboard once you have completed the 50 qualified FTDs and average closed trading volume entry requirements.

Southeast Asia is currently one of the most promising emerging markets for Forex/CFD brokers and their partners alike. With new audiences to be explored and an ever-rising demand for online trading products, Southeast Asia is currently one of the most promising regions for affiliates and introducing brokers. But how exactly can Forex partners expand their business in this burgeoning region and what are the challenges that they may face?

Director of Operations of the Tradenamic Markets brand, Chris Papageorgiou shared his exclusive insights on partner opportunities in Southeast Asia in an exclusive interview with Finance Magnates. The interview touched upon the latest trends and challenges of the most burgeoning market for partners in 2018-2019. As Chris Papageorgiou notes, localised business development in Southeast Asia is thriving.

“With a population of almost 650 million people, Southeast Asia is a vast and highly promising emerging market that has relatively recently been introduced to the forex industry. The rapid economic expansion of different nations in Southeast Asia has brought about an increasing interest in online investments and trading Forex and CFD products.”

Partners interested in venturing into Southeast Asia, should also consider the challenges. As Chris Papageorgiou notes this is a fast-growing demanding market that is looking to trade with some of the most reliable and transparent brokers. There are a lot of fairly new and not well regulated brokers, that may not be able to provide the security, transparency and solid reputation required for high-end partners. What is more, brokers are facing numerous considerations regarding liquidity provision and maintaining relationships with the local banks in the region. It is therefore highly beneficial for brokers to have a local presence in Southeast Asia, ideally with manned offices in central locations.

“For brokers, contracting business with banks and liquidity providers without a local presence in Southeast Asia is nearly impossible. Local brokerage houses can only obtain liquidity and trading lines via local and registered market makers. In addition, domestic houses can secure exclusive credit arrangements that non-local brokers cannot compete with.”

Partnering with the right broker is therefore key for IBs and affiliates looking to venture into Southeast Asia. Ideally, their broker of choice needs to maintain local offices in the region and have an already established market presence. It is also important to partner with a broker that can offer your referrals a transparent and secure trading environment,

In terms of partner trends, Chris notes that Southeast Asia is a largely IB oriented region, with clients opting for a face to a face approach when it comes to choosing a forex broker to trade with. However, 2018 has seen a rapid increase in online Southeast Asia traffic.

“I think this translates into a very promising and highly unexplored market for online affiliates and IBs alike. The most popular channels for affiliates seeking to target Southeast Asia traffic are through educational forums or websites and well-established social media platforms such as Facebook. In fact, Facebook is a key driver of growth across the region with Indonesia, the Philippines and Vietnam boasting more than 250 million users combined.”

The most prevalent niches when it comes to targeting Southeast Asia as a Forex partner revolve around education as Chris reveals. This is a new audience of demanding Fin-Tech adopters that are curious to learn everything there is to know about Forex / CFD trading. They are looking into educational courses and videos, broker reviews, comparison websites, professional trader strategies by influencers, youtubers and bloggers and of course news sites and social pages that can keep them up to date with what is happening in the financial markets. When it comes to Introducing Brokers, educational seminars, workshops and gatherings can be a very effective tool when it comes to promoting forex and CFD trading to Southeast Asia audiences.

Tradenamic Markets’ robust partner network in Southeast Asia was a catalyst to the broker’s network-building efforts in the region. As Chris Papageorgiou reveals the cornerstone was set with the founding of new Tradenamic Markets offices in the heart of Malaysia in Kuala Lumpur.

“Having a local presence in Southeast Asia gave us an immense competitive advantage. We established an all-star multi-lingual team that introduced our products through a series of regional seminars and expanded our broader business development efforts in Southeast Asia. At Tradenamic Markets, we believe in sharing our experience with our partners and in supporting them every step of the way. We therefore choose to use in house support centers that comprise of experienced business developers instead of using of local call centers that cannot truly cater to our Partners’ needs.”

The Tradenamic Group, which includes both Tradenamic & Tradenamic Markets brands boasts a long-standing market reputation when it comes to product innovation, optimal support and full transparency. It shouldn’t come as a surprise that the Tradenamic Partner’s Program is enjoying great success in the Southeast. As Chris notes in his interview, the Tradenamic Group supports partners venturing into Southeast Asia with a full Partners Support Kit that includes localised marketing material, 24/5 dedicated support, local events and seminars, and innovative products and promotions to increase conversion and client engagement.

When it comes to remuneration, the Tradenamic Group maintains fair and transparent payment policies and procedures that keep their partners motivated to build long and fruitful collaborations. With unparalleled conversion rates of up to 37% and fully customisable payout plans, the Tradenamic Group presents some truly unique and lucrative opportunities for partners seeking to expand their reach.

“We offer our partners customised solutions, enabling them to create their own payout plans and ensure that we have the latest tools in place to help our partners keep track of their progress. Our partners understand that by signing up with us, they become part of the Tradenamic Group family. They don’t even consider switching to another broker, because they feel it’s just so easy and profitable to work with us.”

1. Influencer Marketing Continues To Rise
Influencer marketing has become a vital digital discipline and has a big influence on any kind of affiliate marketing, but that’s especially true when it comes to forex and CFD trading. Because of the nature of online trading, influencers such as independent traders, market analysts, trading educators etc, can have an immense appeal and can attract quality traffic looking to learn more about online trading. If you don’t want to have the public exposure, you can always work with a number of influencers who can help you reach new audiences with your marketing efforts.

What’s important to remember when it comes to this relatively new marketing source is that authenticity always wins. As prospective clients are increasingly becoming distrusting of advertising and marketing, the great majority states that transparency is an important factor when deciding which broker to support. This number is even higher among millennials. Since people place more trust in humans than in brands, influencer marketing has been, and still is, trending up. Authentic content, generated voluntarily by fellow traders, is always a safe bet for forex affiliate marketers.

2. The Wealth Niche Is Still Strong
Wealth and Money was and probably always will be amid the 8 most profitable niche for affiliates. In 2019, millennials will be looking to invest. So the topic of online trading and its profit making potential are concepts that attract audiences. The more informational your website or online presence is on the risks and opportunities involved in online trading and the more thorough and unique your content is, the more traffic it will attract. What is more, if your content is supported by experts and professionals in their respective fields, your reviews, articles, videos or tutorials can be visited by thousands of prospective traders every day.

3. Social Media & Live Streaming
With an average of 3.2 billion global social media users, amounting to 42% of the global population, there’s no denying that social media holds immense potential. With numbers like that, social medias’ significance to online marketing cannot be ignored. Social media has become embedded in almost everyone’s daily life. Understanding the changes implemented in the social networks is therefore essential for affiliate marketers. And these can change a lot. The most popular social trends in 2019 and onwards are video, automation, live streaming and, as we already mentioned, influencers.

Live Streaming in particular, presents a dynamic and highly effective new communication tool used by a great number of influencers and marketers. Live Streaming is expected to dominate in 2019 and beyond. According to Go-Globe, currently live streaming accounts for two-thirds of all internet traffic. By 2020, it’s expected to account for 82 percent of all internet traffic!

What you should remember as an affiliate marketer is that dominating a single platform is not enough anymore. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading the content on your website. As such, the key to your success is to repurpose your content across multiple platforms relevant to your forex audience.

4. Quick Answers
Originally launched in 2014, Quick Answers are snippet-style listings of questions and answers in Google’s search results. When you search for a how-to question on Google, you’ll typically find them between the first sponsored and first organic listing. Savvy marketers, however, are now generating web content with the goal of appearing in Google’s Quick Answers. As forex affiliate marketers, what’s important to remember is that there are a lot of specific trading related questions that have not yet been defined in quick answers. This means that Google’s Quick Answers could be a great way to attract highly targeted organic traffic.

5. Micro-Moments Are Taking Over A Consumer Journey
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. As the information load continues to grow on the web, users look for quick ways to find easy, concise and clear answers to their questions. It’s all about fast info consumption through brief videos, audio and key points. As an average individual already spends more than three and a half hours per day on their smartphone, brands and marketers have an increasingly harder time attracting the attention of their audience. That’s where micro-moment marketing steps in. The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.

There are a lot of different types of micro-moments such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, on average, Think with Google, users experience “micro-moments” 150 times a day. Why are micro-moments so important? Because people, in general, make instant decisions on what to buy, where to invest or what to learn more about during these very brief moments; which in turn gives you a window of opportunity of only a few seconds to catch their attention! Micro-moments work, because they provide consumers with the right information exactly when they need it. Ultimately, the whole consumer decision journey is a combination of these micro-moments across all channels and devices. The successful forex marketers of tomorrow will be those who are able to meet their audience’s needs in these micro-moments.

Looking to become a Forex Affiliate?

Explore Tradenamic’ Partnership opportunities and work with a world leading broker: https://www.Tradenamic.com/resources/career